
Nike
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Researchers, scientists, designers, engineers, makers, and artisans collaborating within an athletic complex to improve the performance of athletes. Data and insights from participating athletes tos solve problems for a variety of skill levels, across different sports and fitness dimensions.
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Athletic
Interactive
Inspiring
Explorative
Inclusive
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Lebron James
Celebrity Athlete Contributions
What might be the value to participants?
Inclusive positioning to incorporate insights from all body types.
Dual brand recognition (Nike, Lebron)
Athletically cross-disciplinary
State of art experiences and innovations
Participating in a tech-forward mission to drive athletic boundaries and exploration.
Brand Gallery Wall